In this case I wanted to add a custom block containing the company contact details to the right sidebar on a CMS page. In the admin panel > CMS > ‘your page’ > design view, I set the Layout to a 3 column view.
In the Layout Update XML I added a reference to my custom content block.
<reference name="right"> <block type="core/template" name="myBlock" as="myBlock" template="page/myblock.phtml"/> </reference>
I then created my custom block file at